Rimowa Softens Its Edges
Rimowa's Groove collection translates the brand's industrial DNA into supple leather, marking a pivot from hard-shell heritage to intimate luxury. The iconic ridges now live in debossed textures, softening travel's utilitarian edge.
Industrial to Intimate
The aluminium grooves that defined a generation of jet-setters now emerge in buttery leather, transforming Rimowa's mechanical precision into tactile warmth. This Italian-crafted collection reimagines travel iconography through fashion's lens, bridging the gap between concourse utility and closet sophistication.
Form Meets Flow
Structured totes anchor atop carry-ons while slouchy hobos and sleek cross-bodies adapt to urban rhythms. The palette stays minimal—black, silver, grey—with selective nods to deeper greens and soft pinks that add emotional resonance to functional geometry.
Legacy Reimagined
Beyond product extension, Groove signals intentional evolution as fashion gravitates toward purposeful design. These pieces carry cultural weight through provenance, offering quiet luxury backed by decades of motion-focused heritage.
Rimowa doesn't abandon its DNA—it expands it with elegance and slowed-down sophistication.
