Seiko x Pepsi: Time in a Can
Seiko and Pepsi's collaboration produces wrist-worn timestamps that blur nostalgia with design precision. Two Seiko 5 Sports models—SRPL99 and SSK047—capture distinct eras through bold graphics, cultural memory, and mechanical substance that transcends typical co-branding.
Era-specific authenticity delivered
The SRPL99's shimmer dial and tri-color Pepsi bezel channel Route 66 road trips and fridge-can summers, while the SSK047 embraces moodier GMT codes through matte black body and dual-time stealth functionality. Exhibition casebacks reveal Pepsi logo stamps—playful touches beneath serious utility. Custom soda can-inspired tins complete the package with graphic collectibility.
Cultural mosaic achieved
This collaboration avoids gimmick territory by honoring storied archetypes—pilot dials, soda-fountain hues—with clarity over chaos. Branding operates as thoughtful layer, not overt billboard. Design cues land with purpose, creating watches that reference heritage while building their own visual language through considered details and material choices.
Playfulness meets precision
Seiko x Pepsi bottles heritage, irony, and design intelligence into limited pieces that feel both wearable and collectible. The drop demonstrates how cross-brand partnerships can respect both legacies while creating something genuinely new.
When timepieces meet cola culture, collaboration gets the formula right.
